Google Analytics A Key Requirement For Any Small Business

An Analytics software is a key requirement for any small business which is dependent on an online presence to maximize its reach. The analytics software helps one understand the best ways to reach ones customers and draw more traffic and hence business. Google Analytics helps with the analysis of qualitative and quantitative data from a website and the competition to drive continual improvement of the online experience that customers and potential customers have, which translates into desired outcome. Google analytics is also one of the easiest ways to enable a small business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. A metric is a quantitative measurement of statistics describing events or trends on a website. Below are the some of the key factors that Google Analytics will tell the small business about their respective site. Browsers and Operating Systems: Google Analytics will let the small business owner know if the customers visiting their site are Internet Explorer, Mozilla Firefox, Google Chrome or Safari users. The report on the website will show a breakdown of which browsers are used and the frequency in which they are used. This is a very trivial, however useful feature as sometimes web features are incompatible with certain browsers, browser versions and operating systems. So based on the number of users on a particular browser the business owner can invest more time andShow MoreRelatedMicrosoft Sql Server 2016 Is Now Live1304 Words   |  6 Pagesknow about SQL Server 2016, as well as what it means for SQL Server 2016 licensing requirements. 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